"Fear Itself" has begun! I

At first, I said, Oh no, not another one.  But after reading the first issue, I really enjoyed it.  I like how they tied it in with Hitler's search for arcane artifacts pertaining to the Norse mythology. Which, by the way, should have given me my first clue it was going to be tied into Thor.  Also, the continuity of it is excellent, with the demise of the main villains in Thor itself.
I don't want to give too much away.  But, as with all major tie-ins, and I hope they don't do this too much, there will be titles that will be promoted with it that aren't in the top selling tiers of the Marvel Universe. And if they are, could they please have major storyline ties, and not just "filler" material?  We shall see.  But the main title book itself should be awesome.
The main villains are anti-thesis of the Norse mythology, if you haven't read it yet.

It's 4 am, and time to go to work.  Have a good one everybody!